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Suomen Gallup

Suomen Gallup is a pioneer in opinion and market research in Finland. The company was founded in 1945 and is a founder member of Gallup International, which operates in over 50 countries.

In 2000, the Suomen Gallup Group had net sales of EUR 30.7 million and employed 650 persons. Besides market research in Finland, through its subsidiaries and affiliate companies Suomen Gallup has had a profound influence on market and media research in the Baltic countries and Russia since the end of the 1980s.

MB Funds purchased Suomen Gallup from the relief association of the Institute of Marketing in July 1999. The management of Suomen Gallup and the Institute of Marketing relief association became shareholders in MDC Research Group Oy, the group's parent company. The Suomen Gallup Group developed through acquisitions and concerted efforts in Russia. In spring 2001 the company was sold to Taylor Nelson Sofres Ltd of the UK, one of the leading companies worldwide in the sector. The total value of the disposal was EUR 50.5 million.